Contents

Foreword by Claire Brand and Scott Robinette
Preface
Ackowledgments

Section I The Strategies

Does the Internet Change Everything? Who Survived the Dot.com Bomb – and Why Successful Convergence = Integration New Savings – And New Costs Speed-of-Light Testing The Human Touch “Community” and “Stickiness” Mars and Venus Come to Terms The Challenges Ahead: Four Areas of Focus

Section II The Leaders

Action Performance: Synergy with Partners American Blind and Wallpaper Factory: Making Shopping Fun Carnival Cruise Lines: Online Sales Are Not Always the Goal CDW/CDWG: The Personal Touch Chicago Symphony Orchestra: Sophisticated Software J. C. Whitney: Unlimited Depth of Assortment (Mindpepper) Bargainandhaggle.com: Building Relationships Online Omaha Steaks: An Online Profit Center Peapod: Leveraging Logistics Quixtar : Ditto Delivery Spiegel: Small Staff/Big Results Steelcase: The Power of Ensync Yamaha Band & Orchestra Division: Online/Offline Integration

Executives Interviewed for Marketing Convergence
Index