Racom Communications

Dr. Fisher's Life on the Ark

Click here to order your copy from Urban Heritage Press

It's not "lack of visibility" or any of the other typical buzzwords. It's Marketing Mayhem that's wreaking havoc with companies' marketing programs and profitability. And Herschell Gordon Lewis knows how to spot it and how to combat it.

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They're all here… The big-picture strategies, the in-the trenches tactics, and all the management maneuvers to help you capitalize on the potential and avoid the pitfalls of marketing and selling in this new world.

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In today's dynamic, uncertain environment, getting the right information isn't just a "good idea." It's a survival skill.

Give us your email address, and from time to time we'll send you information on the latest tips, strategies, and tactics for getting more out of your marketing dollars.

Interested in a FREE Opt-In Direct Marketing E-zine?

It's by Ray Jutkins, long-time Racom friend and colleague, author of the wildly popular and fiendishly smart Power Direct Marketing (in three editions), and all-around marketing maven.

To opt in, for Ray's FREE weekly e-zine, click here.

To find out more, visit The Works of Marketing with Ray

“…loaded with nuggets of wisdom that can spell the difference between success and failure.”
– Dr. Tony Alessandra,
Author, The Platinum Rule

Success at Your Fingertips…at a Glance – All Year Long

Jim Obermayer

Published with the Business Marketing Association

No "silver-bullet" theories here…just solid, savvy advice, information and inspiration you can put into action right away.

“Don’t take a year to read his book. Put it on your desk and consult the tip of the day every morning…but only after you’ve read the book cover to cover.”
– Chris Murray,
Soundview Executive
Book Summaries

Includes:

Quarterly Planners
A Treasure Chest of 365 tips – one for every day of the year – organized weekly
PLUS: A Week’s Worth of Screensavers on CD – free with this book!

Click here for more about Sales & Marketing 365.

The Ideal Resource for Every Course on Integrated Marketing Communications

J. Steven Kelly,
Susan K. Jones

Click for infor on Readings and Cases in Integrated Marketing Communicaions

Readings and Cases in Integrated Marketing Communications

12 Readings by leaders in IMC

25 Cases:
B2B & B2C
Instructor’s Manual
200+ pages
Web Site

Click here for more about Readings and Cases in Integrated Marketing Communications.

The Easy and Practical Way to Master Database Marketing

Martin Baier,
Kurtis Ruf,
Goutam Chakraborty

Contemporary Database Marketing is the most practical, powerful, and valuable teaching and learning tool on the market. Look at what you get:

More than 110 exhibits and illustrations and more than 25 cases and interactive workshops--along with a n easy-to-read 320-page text and CD-ROM. Students click here to get the Students-Only Discount.

So get beyond the book&with the accompanying CD which enables the reader to apply key database marketing concepts "live and in real time"& the way it's done in the real world.

All of the easy-to-understand explanations of all the key statistical, technical concepts are in the 320-page text, along with more than 110 exhibits and illustrations and more than 25 real- world cases and interactive workshops.

Click here for more about Contemporary Database Marketing .

Click here to see What the Leaders are Already Saying.

Chicago Association of Direct Marketing

Everything You Need to Write More Powerful, More Profitable Copy

Herschell Gordon Lewis

On the Art of Writing Copy (more information)

Published with the Direct Marketing Association

If you have any interest in the power of the written word…or any control over what those words are supposed to accomplish…you’re about to choose the right book.

Click here for more about On the Art of Writing Copy.

Interactive Marketing (more information)

Marketing Convergence

Susan Jones
The Callahan Group

Ted Spiegel
Northwestern University

Marketing Convergence shows you how the leading companies are profiting as they successfully integrate online, interactive, and traditional marketing strategies for greater overall sales and marketing profitability.

Click here for more about Marketing Convergence.