About ACPO Model Order Now
 
 
 
Also consider:
Accountable Marketing by
Peter Rosenwald
 
 
 
 

ACPO Model

ACPO - Click to see larger image

Click to see larger image

An Invaluable, New Tool for More Profitable Direct Marketing and CRM Programs

Key Benefits of the ACPO model 

  • Complete product and service cost planning, including attrition, for all products, financial services and other services
  • Unique planning for different selling modes: One-shot, Continuity, Club & Subscription
  • Input screens for Direct Mail, e-mail, Inserts, Internet, DR Radio & TV, DR Ads and Outbound Telemarketing. Calculates return on promotional investment by medium and provides automatic warning of unprofitable media assumptions
  • Complete premium planning including Sweepstakes and use of "points"Allowable Cost Per Order

  • Complete fulfillment planning

  • Easy inputting of all data

  • Special tool to identify and track "Guesstimates"

  • Estimates total test & rollout expense & profit

  • Wide Report selection & printing

  • Campaign management and analysis of results analysis against plan

Product Details
140+ pages book and computer program

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