On the Art of Writing Copy (4th Edition)

Updated throughout, including a new chapter on "How to Write Copy for Social Media".

What Are You Planning to Write?

YOU HAVE IT ALL RIGHT HERE—Everything You Need to Write More Powerful, More Profitable Copy

It’s the MasterWork by the World’s Master Copywriter.

If you have any interest in the power of the written word…or any control over what those words are supposed to accomplish…you’re about to choose the right book.

Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, you’ll find:

• How to write “killer” e-mail copy.
• How to avoid spam filters and still sell with power.
• Simple, effective rules for letter writing.
• When to use envelope copy and what to say.
• How broadcast copy differs.
• Why some of the old rules don’t work any more.
• How to write an effective guarantee.

It's all here for you in simple, straightforward language.

TWO HUGE BONUSES!

Bonus 1:	More than 125 samples, some excellent and some so stupid you’ll wonder how they ever made it into print, on the air, or through the computer.
Bonus 2:	Here are more than 100 specific rules copy professionals use to grab and sell readers, viewers, and listeners.

Far and away the most complete, most comprehensive, and, yes, the most useful handbook and guide to copywriting ever published, this will be the most thumbed-through book on your shelf because by any criterion it’s The Bible of Copywriting. Enjoy it. Use it. Profit from it.

Product Details
Hard cover: 415 pages
ISBN: 9781933199320
Size: 8.5"x11"