Table of contents for

The Catalog Strategist's Toolkit: Rules, Tools, Forms, and Lists

by Katie Muldoon

1	Introduction	1
2	What Is a Catalog?	5
3	Getting Started	17
4	Researching Your Competition	30
5	Researching Your Market	53
6	Scheduling	83
7	Launching Your Catalog	108
8	Organizing for Success	138
9	Developing Your Strategy: Brainstorming and Positioning	156
10	Merchandising	174
11	Creative and Production	205
12	Customer Acquisition and Leveraging	274
13	Operations as a Marketing Tool	321
14	Basic Analysis	347
Glossary		374
Index		382
About the Author		387