About the author of

Creative Strategy in DIRECT & INTERACTIVE Marketing

SUSAN K. JONES is a tenured, full Professor of Marketing at Ferris State University and a partner of The Callahan Group, LLC. She developed and leads Ferris State’s e-commerce marketing concentration in addition to teaching direct marketing, e-commerce, and advertising courses online. Her honors include: the Robert Clarke Award of the Direct Marketing Educational Foundation as Direct Marketing Educator of the Year; the Charles S. Downs Direct Marketer of the Year award from the Chicago Association of Direct Marketing; and the Andi Emerson Award for contributions to the direct marketing creative community from the John Caples International Awards organization. She is the author or editor of more than 20 books.