About the author of

Customer Churn Reduction and Retention for Telecoms

Arthur Middleton Hughes is one of the acknowledged pioneers of data base marketing with more than twenty-nine years of experience designing and building marketing databases for more than thirty companies including wireless and wired Telecoms, banks, insurance companies, re-tailers, automobile, and Internet companies. He is Vice President/
Solutions Architect of KnowledgeBase Marketing a subsidiary of Young and Rubicam.

Along with frequent articles in leading industry publications, Hughes has published six best-selling marketing books, including Strategic Database Marketing, 3rd ed. (McGraw-Hill, 2006). Hughes also serves as Senior Strategist at e-Dialog, an e-mail communications firm. In 1993 Hughes founded The Database Marketing Institute, Ltd., which maintains the Web site, where the charts from this book can be found.

Hughes is a popular speaker at Telecom, marketing, and economics conferences throughout the world. He lives in Fort Lauderdale, Florida with his wife Helena. He can be reached at