Data-Driven Business Models

by Alan Weber

Building and executing the right business model is critical to success in today’s uncertain economy. Data-Driven Business Models unlocks the code to data mining, offering mid- to senior-level managers practical insight into how to choose and how to use the most effective tools to measure business performance and more effectively turn their businesses.

Measuring business performance has long been a topic of enduring interest among marketing and other senior-level executives. This book explains business models and strategic planning in terms of “where the money is”—a company’s customers and their unmet needs and wants. The author uses this concept to show how to model and continuously reinvent an organization to meet current customer needs.

Data-Driven Business Models combines text with a CD with “live” material from actual (anonymous) clients to marry basic notions of business modeling, data mining, and direct marketing. The result is an unusually effective blending of theory and practice.

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Product Details
Book and CD
273 pages
ISBN: 0-32422233-5