About the book About the authors Table of contents Order Now
 
 
 
Also consider:
Creative Strategy in Direct & Interactive Marketing
by Susan Jones
 
 
 
 

The ideal resource for every course on Integrated Marketing Communications

The IMC Handbook: Readings and Cases in
Integrated Marketing Communications (2nd Edition)

by J. Steven Kelly and Susan K. Jones
More info about Readings and Cases in Integrated Marketing Communication

Click to see larger image

5 new readings and 10 new cases this edition.

  • 18 Readings by leaders in Integrated Marketing Communications
  • 23 Cases:
    • B2B
    • B2C
  • Instructor's Manual
    (450 pages) free with class adoption!
  • Web Site

 

 

»View the Table of Contents
Product Details
Paperback: 509 pages
ISBN: 978-1-933199-34-4