Table of contents for

Internet Marketing

by Herschell Gordon Lewis

Part 1

• A. In case you hadn’t noticed, quantity and quality can be very different
  • 1 Clichés in both directions
  • 2 Digital graffiti
  • 3 Too many friends for intimacy
  • 4 All the little birdies, and that’s too many

• B. Where the money is . . . and isn’t
  • 5 These goose eggs are brass, not gold
  • 6 Pay-per click pays off . . . if they’ll just click
  • 7 From one Amsterdam Lottery winner to another
  • 8 The “Information Age” is aging

• C. A few simple guides
  • 9 A few rules for emails to business
  • 10 What’s in a name, Sir Spamalot?
  • 11 An inalienable right?
  • 12 Who says, “Time Must Have a Stop”?
  • 13 Which is the senior partner?
  • 14 What, never? Well, hardly ever
  • 15 Hey, Fatso, you’re too skinny

Part II

• A Few Good Examples