The Experts Praise

Managing Sales Leads

I've known Jim Obermayer for close to 20 years. Jim is, without doubt, the number one expert in the area of lead generation, lead management, and literally all aspects of the science of finding prospects that are interested in buying your products. His new book will help the reader develop and implement a systematic approach to generating high quality, profitable leads.

Finally, a book that gives the facts for “sales engine” success by showing marketing what they need to do to serve the sales organization! “Managing Sales Leads” shows you the procedures and numbers required to meet your quotas through defined lead generation and management metrics, leading to accurate forecasting. Regardless of the talent of your sales team, this is a sales and marketing blueprint for understanding their true capability and a factual basis for holding them accountable to sales objectives and goals.

I have been waiting for a book like this for a long time. Whether you are just starting a lead management system or you want to make your existing process more effective, Jim Obermayer’s, Managing Sales Leads is the one resource that offers everything you need.

From designing a lead management process, to justifying a new and improved lead management system, to presenting an air-tight case for a lead management system, this book covers it all. It will help you generate more sales.

Generating sales leads and the management of those leads is the true test of marketing ROI. Jim Obermayer is one of the few who not only understands that but makes it easy for the rest of us to comprehend. And this is the book that clearly maps out the entire process from start to finish for beginner and pro alike. If you’re at all concerned about getting more prospects, turning more of them into customers, and improving your Marketing ROI, you must read this book.

Finally, someone hit the nail on the head. If you want to know the real inside strategies used by successful marketers to managing sales leads from someone who’s been in the field and seen what works and what doesn’t, read this book NOW!

Executives today are tired of marketing efforts wasting their company’s valuable resources. In Managing Sales Leads, Obermayer provides a measurable method of marketing guaranteed to gain market share at an extraordinary and predictable rate.