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Marketing Convergence

Table of Contents

Foreword by Claire Brand and Scott RobinetteClick here to learn more!

Preface

Ackowledgments
Section I The Strategies
  1. Does the Internet Change Everything?
  2. Who Survived the Dot.com Bomb – and Why
  3. Successful Convergence = Integration
  4. New Savings – And New Costs
  5. Speed-of-Light Testing
  6. The Human Touch
  7. “Community” and “Stickiness”
  8. Mars and Venus Come to Terms
  9. The Challenges Ahead: Four Areas of Focus
     
Section II The Leaders
  1. Action Performance: Synergy with Partners
  2. American Blind and Wallpaper Factory: Making Shopping Fun
  3. Carnival Cruise Lines: Online Sales Are Not Always the Goal
  4. CDW/CDWG: The Personal Touch
  5. Chicago Symphony Orchestra: Sophisticated Software
  6. J. C. Whitney: Unlimited Depth of Assortment
  7. (Mindpepper) Bargainandhaggle.com: Building Relationships Online
  8. Omaha Steaks: An Online Profit Center
  9. Peapod: Leveraging Logistics
  10. Quixtar : Ditto Delivery
  11. Spiegel: Small Staff/Big Results
  12. Steelcase: The Power of Ensync
  13. Yamaha Band & Orchestra Division: Online/Offline Integration

Executives Interviewed for Marketing Convergence
Index

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