About the authors of

The New Marketing Conversation

Donna Baier Stein has been a direct marketing copywriter for 25 years, working for publishers, associations, consumer and business-to-business clients, including American Express, Sprint, Travel & Leisure, GEICO, AARP, Time-Life, and World Wildlife Fund. Her work has won numerous awards. She is President of Baier Stein Direct, www.directcopy.com.

She has served on the Board of Directors of the Direct Marketing Association of Washington (DMAW), co-founded the DMAW Creative Council, and was President of the New England Direct Marketing Association. She is a frequent lecturer on direct marketing and copywriting and is an Adjunct Professor at both New York University and Fairleigh Dickinson University. In 2003, she was named the Direct Marketer of the Year by the New England Direct Marketing Association. She is co-author (with Floyd Kemske) of Write on Target.

 

Alexandra MacAaron is Creative Director and Queen B of Plan B Marketing Communications, based in Marblehead, MA. She brings to this project two decades of experience in direct marketing, advertising and new media communications. Over the years, she has produced results-driven work for clients such as, Polaroid, Forrester Research, Eddie Bauer, Club Med, Sony, Bell Atlantic, Stride Rite, HBO and Chevrolet.

Alex is the recipient of dozens of advertising industry awards, including 3 DMA Gold ECHOs; the BPME Gold Award for Broadcast Promotion; and the “Best of Show” Silver Microphone for a jingle package. She frequently lectures at universities and professional associations. Alex served as the 2003-2004 President of the New England Direct Marketing Association.