ALIGNED!

A Story for Improving Sales & Marketing Effectiveness

ALIGNED…a story for improving sales & marketing effectiveness ALIGNED is the first nonfiction business book to offer a clear, narrative depiction of the value of sales and marketing alignment and the process of how to go about achieving it. Instead of promoting an academic sales and marketing theory, this book engages the reader with a story that presents the practical application of the sales and marketing alignment theory through the lens of two very different marketing services agencies and their prospective clients.

Oscar Wilde once quipped, “Nothing succeeds like success.” Concerning sales and marketing, he was right. A successful sales and marketing process, coupled with proper alignment of the disciplines of sales and marketing, leads to growth in revenues and profits, the true measure of business success.

ALIGNED is divided into three parts. It begins with an introduction of the dilemma facing a young technology firm as it tries to market and sell a new service offering. The book then takes the reader on a journey that defines both the customer buying and enterprise selling processes. These definitions provide the framework by which the author explains the components of a sales and marketing process whose steps are shared and owned. ALIGNED is an engaging, informative read.

Product Details
Hard cover: 125 pages
ISBN: 978-1-93319191-38-2