About the author of

ALIGNED!

Maurice Parisien is a principal with Digital Intersection, an integrated online and offline database marketing services agency located in St. Louis, MO. Maurice is an experienced marketer with 30+ years of consultative and management experience in marketing, sales, and communications with both small and large corporations in both for-profit and nonprofit organizations. Maurice has worked for, or consulted with, companies across multiple industries from CPG, telecommunications, financial services, healthcare, high-tech, and nonprofit organizations.

An experienced marketing strategist, Maurice has successfully served his employers and clients by providing effective strategic direction that focuses on the needs of the customer and the organization resulting in improved top-line and bottom-line results. An effective speaker and lecturer, Maurice has presented his theory of customer relationship development (CRD) to both academic and practicing database marketers.

Maurice lives in Manchester, MO with his wife of 37 years, and when not busy with work and client engagements, he enjoys time with his children and grandchildren and with supporting causes that make a positive difference in the world. ALIGNED is Mr. Parisien’s first published book.