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The New Media Driver's License

Resource Guide

The New Media Driver's License

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by Richard Cole and Derek Mehraban

If you are looking to understand social media marketing, search engine optimization, blogging, digital public relations, Google, and more, then this book is for you. Whatever your job title, these skills will help you go far in this new world of digital media. After following this resource sampler, you will be better equipped to:

  • Build your personal brand through new media and position yourself for success.
  • Use digital marketing to help sell products or find new volunteers.
  • Start a new blog or develop content for blogs that already exist but are dead in the water.
  • Write digital public relations (PR) news releases.
  • Be a master of social media sites like Facebook, LinkedIn, Twitter and YouTube.
  • Build communities of interest with customers or other audiences.
  • Practice search engine optimization and search engine marketing.
  • Understand how Google and Yahoo search rankings have an impact on your business bottom line, and prove it with Google Analytics.

You'll find a vast array of valuable, publicly available tools and also help you find new tools as they surface on the Internet every day. With this book you’ll be better equipped to:

  • Become an effective and safe driver in a wide variety of social networks, media tools and online technology.
  • Get to know the ins and outs of blogging and become a regular blogger.
  • Engage with others through social media, including LinkedIn, Twitter and Facebook.
  • Understand what social media marketing is and how it can work for you.
  • Understand how to listen to and participate in and start online conversations.
  • Learn the rules of online public relations, and how PR is quite different than marketing.
  • Become part of the online community.
  • Understand Google and how search engine optimization (SEO) works.
  • Learn to develop a digital marketing strategy.
  • Understand and use Google AdWords, and Google Analytics and more than 50 other Google applications; and
  • Learn about location-based services.

Foreword by Michal Lorenc, Google

Product Details
356 pages
paperback
ISBN: 978-1-933199-35-1

 

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