About the authors of
The New Media Driver's License
Dr. Richard Cole is a recognized expert in PR, which he calls “public relationships.” He has owned a PR company and served as the Press Secretary and Chief of Staff to a Michigan governor. He also headed up communications and other function for America’s largest nonprofit health plan and was chief administrative officer of a nine-hospital system. His is currently a full professor of public relations at Michigan State University, East Lansing.
Derek Mehraban is a graduate of Michigan State University and owner of Ingenex Digital Marketing, a full-service digital agency located in Ann Arbor, Michigan. Mehraban is co-creator of the New Media Drivers License Course, a teacher of the course since its inception at MSU in January 2009, and a Crain’s Detroit Business “40 under 40” award winner.