About the authors of

Brand Babble: Sense and Nonsense About Branding

Don E. Schultz
is Professor Emeritus of integrated Marketing Communications at the Medill School of Journalism, Northwestern University, Visiting Professor, Cranfield School of Management, Bedfordshire, UK, Adjunct Professor as Queensland University of Technology, Brisbane, Australia, and President of Agora Inc., based in Evanston, IL. He has consulted, lectured, and held seminars on integrated marketing communications, marketing and branding in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America. His articles have appeared in Advertising Age, Journal of Advertising Research, Marketing Communications, Journal of Business Strategy, and Marketing News. He is author/co-author of 11 books, including Strategic Brand Campaigns, Sales Promotion Management, Measuring Brand Communication ROI, Communicating Globally, and Integrated Marketing Communications, which was the first book in this emerging field.

Heidi F. Schultz
is Executive Vice-President of Agora, Inc., a marketing and branding consulting firm based in Evanston, IL, and a lecturer in Northwestern University's Department of Integrated Marketing Communications. She is a frequent speaker on integrated marketing and brand communications and conducts training sessions for corporations, marketing service providers, and media organizations. She has served as subject matter expert on four seminal benchmarking studies by the American Productivity and Quality Center and has authored articles that appeared in Advertising Age, Marketing Management, and the Journal of Marketing Communications.