What the experts are saying about

Brand Babble: Sense and Nonsense About Branding

"Don and Heidi have done it again. Here, they deploy all of their worldly wisdom and communication skills in making branding accessible. Practitioners and students will be grateful for their robust approach to a subject that needs to be understood by everyone in business."

"Finally, a book that points out all of the gibberish being spouted about branding. The Schultzes are candid and insightful, but also entertaining, in clearing the air on this topic. Anyone involved in brand-building should read their book now-before investing another nickel on anything else about branding."

"Before investing another dime on brand-related matters, managers and executives should read Brand Babble. Don and Heidi cut through the clutter surrounding the brand, often an organization's biggest and least understood asset. Their knowledge about this truly complex subject offers valuable insights on getting the best return on brand equity ... without wasteful spending."

"Don and Heidi have done a masterful job of cutting through all the clutter and noise to give us a thoughtful, pragmatic and user-friendly look at the branding world as it exists today and-more importantly-how it should look tomorrow."

"Another great book by Don & Heidi Schultz, which cuts through the 'brand babble' and gets straight to the point. Interesting, insightful and full of useful analogies. A goldmine of helpful information and a must for all marketers bookshelves."

"Any executive who prides him or herself on truly understanding the big picture of how to brand and what there really is to gain from it-or who is building their library for training team members-will want this book."

"Brand Babble is another Don Schultz straight-talking, no-nonsense piece that brilliantly cuts through advertising hype to reveal the common sense of branding. It's full of great examples and solid business propositions. It will ruffle a few feathers as it logically demonstrates that brands must have a meaningful value proposition. If you want to understand brand building, you have to read this book."