About the author of

The Business of Database Marketing

Richard N. Tooker is a 30-year veteran of the direct marketing industry with a record of achievement in creating winning marketing strategies, product design and delivery, technical innovation and strategic partnerships. His role at KnowledgeBase Marketing is to assist KBM’s account services and business development teams in the development of appropriate database marketing strategies for the firm’s clients and prospects.

Tooker has created and managed database programs across multiple industries including insurance, banking, consumer finance, retail, business-to-business, fundraising, membership, dealer organizations, publishing, and association marketing. He also has a deep understanding of interactive marketing and has led Internet development and interactive initiatives for major direct marketing agencies.

Tooker is a highly rated speaker at conferences both in the United States and abroad including programs sponsored by the Direct Marketing Association, the National Center for Database Marketing, the Bank Marketing Association, and the European Direct Marketing Association. He is an advisory board member and guest lecturer at the Interactive Marketing Institute at Virginia Commonwealth University and a frequent contributor to direct marketing industry trade publications.