Also consider:
Brand Babble by by Don Schultz and Heidi Schultz
 
 
 
 

About the authors of

Coming to Concurrence

Coming to Concurrence- Click to see larger image


J. Walker Smith, President of Yankelovich Partners, has been described by Fortune as “one of America’s leading analysts on consumer trends.”  He is co-author of Rocking the Ages and Life Is Not Work, picked by the Wall Street Journal in 2001 as a top ten work-life book.  Walker writes regularly for industry publications and does a weekly public radio commentary on “Smart City.”

Ann Clurman, Senior Partner at Yankelovich Partners, is the intellectual force behind the 30-plus-year-old Yankelovich MONITOR.  U.S. News & World Report has described Ann as “one of the best researchers and generation-watchers” in America.  She is a much sought after speaker, a nationally recognized authority on women and youth, and co-author of Rocking The Ages.

Craig Wood, President of the MONITOR MindBase division of Yankelovich Partners, oversaw the introduction of MindBase, the first database service able to merge attitudinal data into transactional databases.  Craig is a nationally recognized authority on data solutions and consumer motivations, who speaks and writes regularly on trust, privacy, CRM, loyalty, and database marketing.