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Table of contents for

Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

by J. Walker Smith, Ann Clurman and Craig Wood
       
Introduction: A Bigger Bang for the Buck 1
       
SECTION I The World To Come 15
  1 Marketing Smog 17
  2 Nano-casting 35
  3 The Claustrophobia of Abundance 59
  4 Self-Invention 81
  5 Out of Time 101
   
SECTION II The Concurrence Marketing Imperative 119
  6 The Crisis of Marketing Productivity 121
  7 Concurrence Marketing 144
       
SECTION III P&R2 175
  8 Addressable Attitudes for Marketing Precision 177
  9 Addressable Attitudes for Marketing Relevance 199
  10 Insights Integration for Consumer Power 217
  11 Insights Integration for Consumer Reciprocity 240
  12 Getting Concurrent 265
       
About Yankelovich Partners, Inc. 279
About the Authors 280
Index 282
       
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