What The Leaders Are Already Saying About

High-Performance Interactive Marketing

This work is a must-read for the 21st-century marketer. Ryan provides the foundation for understanding where marketing is going. The old rules of marketing are gone&this is the new marketing rule book.

Tracy Emerick
President, Taurus Direct Marketing

Chris Ryans High-Performance Interactive Marketing provides a laser focus on the fundamental power shift of our timethe shift from vendor to customer power. If your company does not have this perspective, then it will not succeed, regardless of its stature or past reputation. Ryan delivers this perspective. You have the choice: read this book or your competitor will. The latter is not an option if you wish to do business in t he interactive future.

Dr. Richard D. Hackathorn
Director,
Enterprise Management Associates

 

Here's someone who really understands how the worlds of sales and marketing really work. Ryan reconceptualizes the marketing he's (and we've) known to fit the strategies and tactics needed in today's interactive world.

Rick Kean
Executive Director
Business Marketing Association

A remarkably timely book that provides marketers with hands-on, practical, and valuable advice for becoming more effective and expert in interactive marketing

Thomas D. Kuczmarski
Author, Managing New Products
President, Kuczmarski & Associates

 

Chris Ryans latest book is an important work. It not only summarizes the world of interactive marketing; it's loaded with specifics on how e-business and traditional companies can be more successful by taking advantage of new technologies.

Ben Martindale
CEO, eGrail, Inc.

 

Ive had many occasions to witness Chriss marketing expertise. He is truly a master at his craft. Chris has done an excellent job of presenting his expertise for all to benefit from. This is a really good book.

Mitch Selbiger
Senior Vice President, Marketing
Aether Systems, Inc.

From interactive strategy to in-the-field Web tactics&this one has everything you need to know about marketing in the electronic age&a marketing compendium for the New Economy. It gives the reader invaluable insights into successful interactive marketing without all the hype and hoopla.

Don E. Schultz
Author, Integrated Marketing Communications
President, Agora, Inc.

Chris Ryan has long been acknowledged as one o f the nations best direct marketers and at the forefront of interactive technologies. His new book shows why. Its a must-read for anyone who wants to compete in the New Economy.

Brigette White
Vice President, Arch Paging, Inc.