About the book What the experts are saying About the author Table of contents Every Marketer's Interactive Checklist Order Now
 
 
 
Also consider:
Marketing Mayhem by Herschell Gordon Lewis
 
 
 
 
The New Marketing Landscape
How to Appeal to the Interactive Audience
How to Overcome the Inertia Factor
Parts of the Sale Process Moving to the Internet
The New Sales and Marketing Model
Bridging the Gap Between Marketing and Sales
The Threat from Category Killers
E-Benefits for E-Business
Techniques to Create Repeat Customers

The New Marketing Media
The Merger of Entertainment and Marketing
The Direct Mail Dinosaur
Broadcast Advertising
Trade Show Marketing
Principles That Will Guide Media in the Interactive Era
Advantages of the Web over Traditional Media
How to Use the Web as a Lead Generation Tool
Web Banner Advertising
E-mail Marketing
Online Newsletters
How to Create a Killer Web Site
Top Six Rules for Web Marketing
When to Use (and Not Use) Internet Events
Partners and Speaker Issues on Online Seminars

Marketing Financials and Strategies
Setting Objectives and Measuring Results
Web Site Metrics
Fundamentals of Marketing ROI
Hidden ROI Metrics You Should Identify
Inquiry Conversion Factor for Business-to-Business Marketers
High-Performance Interactive Marketing
How to Build Your E-Branding Strategy
Ten Ways to Use a Database Marketing System

Relationship and Database Marketing
The In-House Database
Data Collection Methods
Building Relationships with Database Marketing
Data Mining and Data Warehouse
The Marketing Automation Process
Overcoming Subjectivity in Marketing
Drawbacks and Problems with Predictive Systems
Artificial Intelligence
Neural Networks

Organizing for Marketing Success
Virtual Reality and Virtual Marketing Applications
Success Characteristics of the Virtual Era Corporation
The Move to Tax E-Commerce
Privacy and Other Tough Interactive Marketing Issues
The Impact of Telecommuting
On-Demand, Customized Manufacturing
Eight Strategies for Interactive Marketing Success

 

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