Consumer packaged goods (CPG), more widely known as fast-moving consumer goods (FMCG), are products that are sold quickly and for a low price. Packaged foods, beverages, toiletries, cosmetics, over-the-counter pharmaceuticals, candy, dry goods, and other consumables are examples of non-durable household items.
From the buyer’s perspective CPG goods are those which are:
- Low priced.
- Takes no effort to choose from.
- Frequent purchases.
- Quick consumption.
Consumer packaged goods (CPG) are typically bundled in easily recognizable packaging. Cosmetics, like most CPGs, have a short shelf life because they decay quickly when exposed to high-temperature changes. Individual packages of lipstick, eye shadow, etc are inexpensively offered, and users either discard or recycle the empty containers after using the products.
Unlike CPGs, which are simply sold and changed frequently, durable goods such as automobiles are meant to endure several years and be enjoyed for a long time. Given the higher price tags linked to these investments, purchasing a durable commodity usually necessitates much thought and comparative shopping as a result.
The way these products are advertised and sold are completely different and hence the need for a specific firm to undertake the responsibilities of selling the products is also crucial.
Consumers today are multi-dimensional, embracing both the online and offline worlds, and need several interactions to build brand loyalty. It’s difficult to know where to put the marketing and advertising dollars as a brand owner. A direct-to-consumer marketing plan, a brick-and-mortar marketing plan, and supplementary store media network digital programs can all be costly.
Immotion Studios is one such full-service CPG advertising firm that will assist in the creation of a solution that will captivate the audience while remaining cost-effective. Web design and development, packaging, PR, advertising, brand development is some of the services offered by an agency of this kind.
In times of economic uncertainties, consumers will think a thousand times before investing in durable goods. Since they cost high and need a significant chunk of their investment, they would rather wait for a favorable economic climate to put their money in. Meanwhile, the CPG market will go on as it does. These products are the day-to-day needs of the consumers and no matter how bad the financial situation of a person is, they will buy the products because they have exceedingly low cost.