If you are looking to understand social media marketing, search engine optimization, blogging, digital public relations, Google, and more, then this book is for you. Whatever your job title, these skills will help you go far in this new world of digital media. After following this resource sampler, you will be better equipped to:

• Build your personal brand through new media and position yourself for success.
• Use digital marketing to help sell products or find new volunteers.
• Start a new blog or develop content for blogs that already exist but are dead in the water.
• Write digital public relations (PR) news releases.
• Be a master of social media sites like Facebook, LinkedIn, Twitter and YouTube.
• Build communities of interest with customers or other audiences.
• Practice search engine optimization and search engine marketing.

Understand how Google and Yahoo search rankings have an impact on your business bottom line, and prove it with Google Analytics. You'll find a vast array of valuable, publicly available tools and also help you find new tools as they surface on the Internet every day. With this book you’ll be better equipped to:

• Become an effective and safe driver in a wide variety of social networks, media tools and online technology.
• Get to know the ins and outs of blogging and become a regular blogger.
• Engage with others through social media, including LinkedIn, Twitter and Facebook.
• Understand what social media marketing is and how it can work for you.
• Understand how to listen to and participate in and start online conversations.
• Learn the rules of online public relations, and how PR is quite different than marketing.
• Become part of the online community.
• Understand Google and how search engine optimization (SEO) works.
• Learn to develop a digital marketing strategy.
• Understand and use Google AdWords, and Google Analytics and more than 50 other Google applications; and
• Learn about location-based services.

Foreword by Michal Lorenc, Google

Introduction

How to Use this Book

Part I Social Media

Chapter 1

What Makes Social Media Social?
Social Media: The Phenomena
Strategies and Campaigns in Social Media
Social Media: The Emerging Tool for Business
New Tactics, Tools, and Tricks for the Trade
Social Media for Personal Brand Building
Monitoring, Evaluation and Security in Social Media
Extra Point

Part II Blogging

Chapter 2

The Ins and Outs of Blogging
Becoming a Better Blog Writer
Making Your Blog
Blogging for Business
The Best of the Best Blogs

Part III Social Networking

Chapter 3

Everyone’s Friend—Facebook
About Facebook—The Big Kid on the Block
How Business Exploits Facebook’s Potential
Some Important Information About Facebook Users
New Facebook Tools
Facebook and Personal Finances
Enhancing Your Facebook Page
Facebook in the Future
Extra Point

Chapter 4

LinkedIn to Business Connections
Using LinkedIn for Business
LinkedIn for Personal Growth

Chapter 5

Becoming a Master of the Twitterverse
Twitter Twends
That Tweet Smell of Successful Strategies
Business Tips, Tactics, Tools and Tricks of the Trade
Tweeting Your Personal Brand
Monitoring, Evaluation and Security
Extra Point

Chapter 6

Location, Location, Location and Foursquare
Tips, Tactics and Foursquare Tricks of the Trade
Extra Point

Part IV Google

Chapter 7

Google: Searching Out the Changes in Our World
Google Uses
Google Tools and Apps
Google for Business
Extra Point—Google+

Part V Online Public Relations

Chapter 8

Online PR—The Dialog We’ve Wanted All Along
PR’s Role in Social Media and Vice Versa
Going Social with Traditional Reporters and Editors
Pay Attention to the Blogger
The Importance of Location, Location and Content
Social Media PR Tools, Tips, Tactics and Tricks
Extra Point

Part VI Internet Marketing

Chapter 9

Internet Marketing through Customer Conversations
Trends and Concepts in Internet Marketing
Including Internet Marketing in a Business Strategy
Tips, Tactics, Tools and Tricks of the Trade
Extra Point—New Four P’s of Marketing

Chapter 10

Buying Your Position with Search Engine Marketing and Pay-Per-Click Advertising
Understanding the Basics
Creating Your Find-ability Strategy
Starting and Running a Google Ad Campaign
SEM and PPC Mistakes and Miscalculations
Extra Point—Staying Ahead of the Game

Chapter 11

Earning Your Position with Search Engine Optimization
Understanding the Basics
Creating Your SEO Find-ability Strategy
Starting and Running a SEO Campaign
Evaluating Your SEO Campaign and Avoiding Mistakes
Extra Point—Staying Ahead of the Game

Chapter 12

Social Bookmarking—What’s That and Who Cares?
Understanding the Basics
Tips, Techniques, Tactics and Tricks of the Trade
Extra Point—Social Bookmocial Media—Design and Action

Chapter 13

Basics of Good Web Design
Understanding the Basics
Tips, Techniques, Tactics and Tools of the Trade
Resources for Design Professionals
Extra Point – Staying Ahead of the Game
Special Perfect Practice Makes Perfect

Chapter 14

You-Tubing in the Streams of Consciousness
Understanding the Basics
Tips, Tools, Tactics and Tricks of the Trade
Online Video Marketing and Advertising
Extra Point – Staying Ahead of the Gam

Post Script

About the Authors