Strategy & Tactics
B2B Data-Driven Marketing
Sources, Uses, Results
220 pages | 6 x 9 | Hardcover
The Language of Marketing Technology
The Essential Dictionary for Today’s Marketer
320 pages | 6 x 9 | Paperback
Successful Email Marketing Strategies
From Hunting to Farming
400 pages | 6 x 9 | Hardcover
Managing Sales Leads
Turning Cold Prospects into Hot Customers
260 pages | 6 x 9 | Hardcover
The Catalyst
How You Can Become an Extraordinary Growth Leader
246 pages | 6 x 9 | Paperback
The Catalog Strategist's Toolkit
Rules, Tools, Forms and Lists for Both Printed and Electronic Catalogs
408 pages | 8.5 x 11 | Paperback
Sales & Marketing 365
Tips, Tricks, & Tactics for Making Money All Year Long
130 pages | 5.5 x 8.5 | Paperback
Trade Show and Event Marketing
Plan, Promote, and Profit
370 pages | 6 x 9 | Hardcover
This Year a Pogo Stick . . . Next Year a Unicycle!
My Journey Through Life and Advertising Business
184 pages | 6 x 9 | Paperback
Customer Churn Reduction and Retention for Telecoms
Models for All Marketers
302 | 6 x 9 | Hardcover
High Performance Interactive Marketing
New Technologies and Technologies for Winning and Keeping Customers
312 | 6 x 9 | Hardcover
The New Marketing Conversation
Creating and Strengthening Relationships Between Buyers and Sellers
270 pages | 6 x 9 | Hardcover
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