Marketing Measurement
Marketing Metrics In Action
Creating a Performance Driven Marketing Organization
170 pages | 6 x 9 | Paperback
304 pages | 6 x 9 | Hardcover
Managing Your Business Data
From Chaos to Confidence
160 pages | 6 x 9 | Hardcover
278 pages | 6 x 9 | Hardcover and CD
Accountable Marketing
The Economics of Data-Driven Marketing
368 pages | 6 x 9 | Hardcover and CD
280 pages | 6 x 9 | Hardcover and CD
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