Creative
416 pages | 8.5 x 11 | Paperback
Print Matters
How to Write Great Advertising
228 pages | 6 x 9 | Paperback
Hot Appeals or Burnt Offerings
Do's and Don'ts for Twenty-First Century Fundraising
160 pages | 8.5 x 11 | Paperback
Open Me Now
Direct Mail Envelopes That Work . . . and Those That Don't
132 pages | 5.5 x 8.5 | Paperback
Marketing Mayhem
Why Marketing Isn't Producing the Way It Used To
272 pages | 6 x 9 | Hardcover
Asinine Advertising
How Stupid and Unethical Advertising Costs You Money!
132 pagesd | 6 x 9 | Paperback
Internet Marketing
Tips, Tricks, and Tactics
96 pages | 5.5 x 8.5 | Paperback
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