IMC & Branding
The IMC Handbook, 3rd Edition
Readings and Cases in Integrated Marketing Communications
487 pages | 6 x 9 | Paperback
Reliability Rules
The Ground-Breaking Manual for Using Promises Management to Keep Customers, Build Your Brand, and Grow Your Business
248 pages | 6 x 9 | Hardcover
Follow That Customer!
The Event-Driven Marketing Handbook
240 pages | 6 x 9 | Hardcover
Brand Babble
Sense and Nonsense about Branding
160 pages | 6 x 9 | Hardcover
Branding Iron
Branding Lessons from the US Auto Industry
270 pages | 6 x 9 | Hardcover
How to Jump-Start Your Career
Discover the Secrets of How to Become a Master Communicator
180 pages | 6 x 9 | Paperback
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