130 pages | 5.5 x 8.5 | Paperback
Sales & Marketing 365
Tips, Tricks, & Tactics for Making Money All Year Long
A Year’s of Sales and Marketing Wisdom at Your Fingertips and on Your Computer! Be more productive and more effective and make more money with:
- Quarterly Planners
- This Treasure chest of 365 tips—one for every day of the year—organized weekly
- Advertising
- Lead Generation
- Selling and Sales Management
- Leadership
- Marketing and Marketing Management
- Public Relations and Publicity
- Speaking and Presentations
- Trade Shows and Events
- PLUS: A Week’s Worth of Screensavers on CD (MAC and PC compatible)—free with this book!
About the Author
Preface
Quarterly Planner
Sales & Marketing, Weeks 1-13 (#1-91)
Quarterly Planner
Sales & Marketing, Weeks 14-26 (#92-182)
Quarterly Planner
Sales & Marketing, Weeks 27-39 (#183-273)
Quarterly Planner
Sales & Marketing, Weeks 40-52 (#274-365)
Index by category
James Obermayer has been a leading B2B sales and marketing consultant, executive, trainer, speaker, and author for more than a quarter of a century. He currently is Senior Vice President of Sales for AdTrack Corporation and previously has held similar positions as Executive Vice President of Inquiry Handling Service, inc., and Vice President of Kern Direct, and head of Sales Leakage Consulting.
He is co-author of Managing Sales Leads (identified by Sales & Marketing Management Magazine as one of the best-selling business books of 1995) and author of more than 80 articles on sales and marketing management for such publications as the Los Angeles Times, Business Marketing, Trade Show Week, The Business-2-Business Marketer, Direct Marketing to Business Report, Marketing News, and Sales & Marketing Management.
He is a much sought-after speaker and trainer, having spoken before groups for organizations such as The American Marketing Association, the Business Marketing Association, the National Center for Database Marketing, Direct Marketing to Business Conference, Business-to-Business Database Marketing Conferences, Computer & Electronics Marketing Association, and Toshiba Medical Sales.
Obermayer’s philosophy of management, reflected in his writings and speeches, most often revolve around the central idea that the chasm between sales and marketing can only be bridged by managers who are dedicated to solving the self-interest of both parties. This book is a continuation of that win-win philosophy.
“This book is loaded with nuggets of wisdom that can spell the difference between success and failure in sales and marketing.”
Dr. Tony Alessandra
Author of Non-Manipulative Selling
and The Platinum Rule
“Consistency, Quality, Usefulness . . . these are what everyone in every sales and marketing organization needs—not just once in a while, but every day. And it’s what Obermayer delivers: the perfect balance of savvy, big-picture management wisdom, and hard-nosed, in-the-trenches, operational advice that will be profitable and practical for every day of the year.”
Rick Kean
Executive Director
The Business Marketing Association
“Don’t take a year to read this book! Put Sales & Marketing 365 on your desk and consult the sales manager’s tip of the day every morning, but only after you’ve read the book cover-to-cover. This is grounded, important advice that you need now.”
Chris Murray
Editor
Soundview Executive Book Summaries
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