Strategy & Tactics
This Year a Pogo Stick . . . Next Year a Unicycle!
This Year a Pogo Stick . . . Next Year a Unicycle!

This Year a Pogo Stick . . . Next Year a Unicycle!

My Journey Through Life and Advertising Business

Jim Kobs

184 pages | 6 x 9 | Paperback

Buy Now!

Finalist in the Autobiography category of the IBPA Next Generation Indie Book Awards.

How Jim Kobs turned his life around, built a successful direct marketing ad agency, and became wealthy. Here are his success secrets . . . plus his personal experiences from meeting celebrities to chasing the Chicago Cubs.

In his autobiography, you will discover:

  • The college activities that pointed Jim to an advertising career.
  • What he learned while working for others.
  • The mailing that produced attractive job offers and immediate income.
  • How Kobs & Brady was started, nurtured, and expanded to become a leading direct marketing ad agency.
  • The negotiation strategy that lead to one of the best-orchestrated agency sales in history.
  • Speeches, writing, and industry activities that built Kobs’ reputation.
  • 8 dreams anyone would want for their kids and grandchildren.
  • A behind-the-scenes look at celebrity trips with Frank Sinatra and President Jimmy Carter.
  • What it’s like to beat the pro’s at a Cubs Fantasy Camp.

Introduction

Chapter

1. All Shook Up: Putting Things in Perspective
2. Early Years: The Little Professor
3. College Days: Coming Out of My Shell
4. Wife and Family: I’m Glad You’re Mine!
5. Working for Others: Bosses Shape My Future
6. Kobs & Brady: Banking on Success
7. Kobs Gregory Passavant: The 2nd Time Around
8. DMA: Getting Involved and Giving Back
9. Speeches and Writing: Sharing Words of Wisdom
10. Celebrities: Getting to Know You
11. Sports: Watching, Managing, and Playing
12. Cubs: Still Chasing a Dream
13. Success Secrets: What Worked for Me
14. Extra Innings: Some Important Leftovers

Appendix

The Man in the Gray Flannel Underwear
Stop the Plane, I Want to Get Off!

Jim Kobs is a retired advertising agency executive. He’s an accomplished author and speaker, who has won most of the advertising industry’s top awards in his 45-year career, and is a member of the Direct Marketing Hall of Fame. The father of three, he and his wife still reside in the Chicagoland area.

Free Shipping

Spend $200 on qualifying items and get free standard shipping on those items.

Download our Catalog!

Racombooks 2016 Catalog

Exclusives!

Don’t miss out on new releases and special offers. Sign up for our mailing list today!

Sign Up!